|
|
|
|
|
Téléchargement : les usages légaux et non autorisés en France, Royaume Uni et USA (en anglais, IDATE) [28.04.2007]
|
|
 Insights from the first Download Monitoring survey
 IDATE and Médiamétrie/NetRatings have joined forces to conduct the first ever report of this scale on current usage of legal and unauthorised downloading applications in the United States, France and the UK.
|
Download practices
• Some 50% of web users practise downloading. Among the various download chains, P2P is more widespread in the United Kingdom and France than in the USA.
• On the other hand, the proportion of web users practising paid downloading is higher in the USA (66%).
• Although in more regular use among young people, downloading is practised by all age groups and roughly equally by the two sexes.
• Internet downloaders spend 3.8 EUR in France, 7.3 EUR in the United Kingdom and 5.2 EUR in the USA per month on online content. Music occupies top place in spending, ahead of software.
• In the countries included in the survey, an web user downloads between 53 and 73 files per quarter. The majority of downloads comprises Images and photos, followed by music.
• Legally downloaded files account for 15% of all files downloaded in France, 20% in the United Kingdom and 25% in the USA.
• Main obstacles to the use of paid downloading are prices, not enough catalogue content and no possibility of listening to/viewing content before downloading. |
Proportion of persons practising paid downloading in France, the United Kingdom and the USA
 |
P2P, a growing practice
P2P downloading is enjoying ever-increasing use. The highest rate of growth is to be found in France. According to figures obtained by Médiamétrie//NetRatings, one household in two used a P2P application in the three months preceding the survey (September 2006). |
Proportion of Internet households having used at least one P2P application in the last three months
 |
A bright future for paid downloading
In all the markets surveyed, paid downloading is expanding and represents a strong, durable trend. eCommerce revenues serve as proof.
In regard to media available online (music, video, video games), there is a passion for all of these categories. This passion goes hand-in-hand with two phenomena that are inducing Internauts to switch to legal, paid services.
The first is the fear of being caught and the second the improvement in the catalogue of content available online. The price factor is what will encourage the Internaut to convert to legal downloads. |
Dematerialised music market
The market for dematerialised music in 2006 was estimated by IDATE at 99 million EUR. The forecast figure for 2010 is close to 270 million EUR.
As a reminder, in its annual report on the record market, SNEP (Syndicat National de l’Edition Phonographique) estimated revenues from the downloading of music and ringtones in 2005 at 46.7 million EUR (16 million EUR from downloading to PCs and 30.7 million EUR from downloading to mobiles).
Changing from a business model based on pay-per-download to a model based on a monthly flat rate for unlimited access to distributors’ catalogues could generate average annual growth of 28% over the period covered by the survey.
In 2010, pay-per-download will still be the dominant option in terms of value in the music downloading market in relation to flat-rate options. Starting in 2009, however, the latter option will account for the stronger growth trend. |
Growth trends in the dematerialised music market in the UK - forecasts up to 2010
 |
Growth trends in the dematerialised music market in the USA - forecasts up to 2010
Idate.org
|
|
|
|
|
|
 |
|
