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Web radios : de 45 millions d'auditeurs mensuels en 2005 à 72 millions en 2006 aux USA (Radio Ink, en anglais) [25.02.2007]
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According to the new semi-annual study from Bridge Ratings & Research indicates the number of monthly Internet radio listeners nationwide has jumped 26% over last year and has increased to 72 million monthly listeners from 45 million at the end of 2005.
In 2005, weekly Internet radio listening was at 15% of the US population 12 and over. This new study shows that as of January 2007 that figure increased 26% to 19% of all persons 12 and older. This translates to 57 million listening to Internet Radio on a weekly basis.
Most listened to Internet radio networks:
1. AOL's On-line radio Network 15.25 Hrs per week
2. Yahoo Music 10.25 hrs per week
3. Live 365 10.6 hours per week
4. Clear Channel Online Music & Radio 9.4 hours per week
Time-spent-listening to all Internet radio increased from 2005's report:
Hours per week listening
2006 / 2005
12+ 9:06 / 7:00
13-21 11:40 / 9:20
22-35 9:54 / 7:36
36+ 6:35 / 4:40
One particularly interesting Internet radio fact: Internet radio listening is primarily a work-hour phenomenon, with 75% of all on-line listening occurring between 5AM and 5PM Pacific (8A-8P Eastern) time.
Radio Ink
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