How to sidestep the natural reluctance people first feel when they face a brand new product? How to evaluate the real consumption and use of your product in its competitive environment?
Hyperworld marketing developed RealTime Test, a methodology funded on the Bulletin board technology (a focus group being held online on a private and secure discussion platform over a period of several days or several weeks), that allows :
- Emancipation from logistic restrictions : everybody can take part to the Bulletin board, whatever their location
- The possibility to speak freely for all the participants : no more bridles induced by identity (age, gender…) and fear of speaking in public
- To collect more extensive and rich content thanks to the asynchrone dimension of the Bulletin board (vs chat in the case of online focus groups)
- To survey the participants in two complementary ways: first individually, which gives us information on individual behaviours; then collectively, to explore the group dynamics.
- A totally transparent process: from recruitment to fieldwork, our customers can follow every step from their office.
RealTime test allows us to test your product in ideal conditions :
- We work as close as possible to the consumer’s experience of your product as well as its competitors
- No loss of information in the restitution (absence of data leak due to imperfect memories
- Evaluation of your product’s essential strengths and weaknesses (real market vs laboratory” focus group)
- Fieldwork is carried over a long enough period of time to get rid of the learning cost (people need time to get to know a product and no longer be reluctant to it) and be able to really evaluate your product’s potential in the long-term, especially its capability to create an affective link:
- with customers you need to develop loyalty with
- with prospects
Thanks to RealTime test, crash tests are over: we can help your new potential-gifted products find their way to their target.
Contact us so we can think of and build up together the best RealTime test solution for you.
