28 years old. Clément (Sciences Po Paris, ESSEC MBA) was in charge of research for Lagardère Active FM and Lagardère Active Radio International. That is in this frame he set up numerous system surveys (audience measuring, call out, auditoriums, strategic perceptual) and ad hoc surveys (brand, communication) in France (Europe 2, RFM) and in Europe (Europa Plus in Russia, Frekvence 1 et Evropa 2 in Czech Republic, Radio Zet et Radio Salü in Poland, etc…). He also introduced music research systems for the first time in Turkey for Power Media Center. He then became production manager for audiovisual production society Memento (Envoyé Spécial, Zone Interdite, W9…).