14 years in advertising agencies, 13 years in audience measurement!
After graduating from CELSA and earning a Philosophy degree, Arnaud began working for advertising agencies in media planning and media buying : Saatchi & Saatchi, BDDP and then Leo Burnett, of which he becomes media manager from 1990 to 1995.
In 1995, he took in charge the Cinema and Radio department of the French audience mesaurement reference company, Médiamétrie, plus Oversees , Diversification and Convergence departments later on, alltogether managing a team of some 20 market researchers. In order to address the market evolutions, Arnaud developped qualitative and quantitative ad hoc studies, online and off line, as well as music research, and initiated the "Media in Life" survey in 2005.
He belonged to the IREP (advertising research and study institute) Board of Directors from 2005 to 2008.
Arnaud is an audience expert, very well acquainted with the stakes of both sides of the media world: advertisers and their agencies, as well as publishers and broadcasters and their ad-sales houses. He writes articles, and is a regular speaker and workshop facilitator on the account of IREP, ASI, NAB, RADIO...
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