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43 years old, married, 3 children
Head of ad hoc research for IPSOS Media from 1989 to 1995, head of research for NRJ Group France and Europe from 1995 to 2000, head of marketing for CanalWeb (pioneer in narrowcast in France) in 2000, then for Lagardère Active FM until 2005 (Europe 2, RFM, MCM, Europe 2 TV), Henri-Paul took an active part in leading NRJ beyond 12 points, helping Chérie FM widely exceed its past audiences, giving Nostalgie a new breath, taking having Europe 2 above 6 points,...
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28 years old.
Clément (Sciences Po Paris, ESSEC MBA) was in charge of research for Lagardère Active FM and Lagardère Active Radio International.
That is in this frame he set up numerous system surveys (audience measuring, call out, auditoriums, strategic perceptual) and ad hoc surveys (brand, communication) in France (Europe 2, RFM) and in Europe (Europa Plus in Russia, Frekvence 1 et Evropa 2 in Czech Republic, Radio Zet et Radio Salü in Poland, etc…). He also introduced music research systems for the...
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14 years in advertising agencies, 13 years in audience measurement!
After graduating from CELSA and earning a Philosophy degree, Arnaud began working for advertising agencies in media planning and media buying : Saatchi & Saatchi, BDDP and then Leo Burnett, of which he becomes media manager from 1990 to 1995.
In 1995, he took in charge the Cinema and Radio department of the French audience mesaurement reference company, Médiamétrie, plus Oversees , Diversification and Convergence departments later on,...
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